The “CARE” Concept

“If one is lucky, a solitary fantasy can totally transform a million realities.”

Maya Angelou

Oscar Wilde may have said it best, “Nowadays people know the price of everything and the value of nothing”. It’s Good To would like you to know the price + value.

Our consumerism affects people and the environment. We have the power to choose if it’s for good or bad. We want our readers to be entertained, empowered, relaxed, free and happy. But we also want our non-readers to be entertained, empowered, relaxed, free and happy.

It’s Good To would like to become the one-stop, the status quo, the crème de la crème for good + ethical products. From a pair of shoes to a mattress and everything in between (bed sheets, socks, T-shirts, vacuums, glasses, soap, etc.)

Here’s are our three non-negotiables on CARE products:

  1. Products that serve the consumer: Think ‘Consumer Reports’ with a good for your health, fair trade, environmentally conscious edge + affordable and practical.
  2. Products that serve the maker of said product: Think poverty, slavery and suffering then replace such with equal rights, fair wages, education + freedom and joy.
  3. Products that serve the environment: Think global destruction and disregard for nature – and with a breath of fresh air –replace such with flourishing wildlife, clean manufacturing, and unpolluted land + oceans. Of course, anything mass-produced may not be ‘good’ per se, but we can strive to make it far less destructive and harmful + create some form of symbiosis with Planet Earth.

PS: We’re not shooting for the ‘Whole Foods clothing aisle look’ here, guys. We want this to be mainstream & easily-accessible. We want there to be big and small products – refrigerators, tape, lotion, your dog’s favorite shirt,a car or camera. We want you, the consumer, to know which companies and products to support & which to boycott based on business practices. ♥Imagine the possibilities.♥ A world where money (which is at the heart of how the world operates) is used as a means for good. It doesn’t mean the companies have to be small. It means they need to be ethical… 




“I’m convinced of this: Good done anywhere is good done everywhere. For a change, start by speaking to people rather than walking by them like they’re stones that don’t matter. As long as you’re breathing, it’s never too late to do some good.”
-Maya Angelou


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